Direct and produce monthly videos for InStyle.
Conceived and produced Instagram video activation for InStyle's 2017, 2018, 2019 and 2020 Golden Globes After Party. “Elevator videos” earned record-breaking engagement, with over 400 million total views, becoming the most viewed social videos in company history.
Expanded the activation by building partnerships with influential interior designers (Kelly Wearstler, Ken Fulk, and Nicole Hollis) to create custom looks for the elevator each year.
TORONTO FILM FESTIVAL
Conceived and produced Instagram video activation for InStyle's 2018 Toronto Film Festival party.
For the past two years, I've produced and designed this video series highlighting the InStyle Awards winners. Videos were presented on large format screens across the Getty Center in Los Angeles as the introduction to each honoree.