Conceived and produced Instagram video activation for InStyle's 2017, 2018, and 2019 Golden Globes After-Party. “Elevator videos” earned record-breaking engagement, with over 320 million total views and numerous celebrity shares, becoming the most viewed social videos in company history.
I expanded the activation in its second year by creating partnerships with influential interior designers to custom look for the elevator each year.
TORONTO FILM FESTIVAL
Conceived and produced Instagram video activation for InStyle's 2018 Toronto Film Festival party.
I've directed and produced numerous videos for Instyle.com that were leveraged on the brand's many social channels.
For our marquee fashion issues, I designed a series of commercials that appeared online, in social media and on Taxi TV.
For the past two years, I've produced and designed this video series highlighting the InStyle Awards winners. Videos were presented on large format screens across the Getty Center in Los Angeles as the introduction to each honoree.